Customer Epidemic Paris
This piece, also entitled PERM, is the first abstract “iFilm” created for the iCINEMA system designed by Jeffrey Shaw and has a running time of approximately six minutes. The basic aesthetic strategy in the image design is the exclusive use of a small number of treatments and processing techniques, some of which make use of randomly found low-resolution material. This material is used as samples or templates.
In PERM, sound is synthesized and structured independently of the image and is only sometimes or in certain aspects in strict synchronisation with the image. This partial synchronicity may and should enhance the perception of distance between the virtual sonic environment in the visitor’s head (via head-phones) and the distant visual environment projected from the beamer’s spotlight. Here sound functions as an almost independent feature, but which nevertheless relates to the image and greatly influences the overall experience.